9mobile’s half-year net porting loss jumped from over 5,100 in 2021 to nearly 28,800 in 2024

  • From H2 2013 to H1 2020, 9mobile gained more subscribers from other networks than it lost.
  • From H2 2021 onward, more subscribers left 9mobile for other networks than joined.
  • Net half-year losses grew from about 5,143 in H2 2021 to 28,735 in H2 2024.
  • Outgoing ports peaked at 28,885 in H2 2024, the highest half-year total on record.

9mobile’s story is a long-running struggle that turned critical after 2017. From H2 2013 to H1 2020, it still attracted more joiners than leavers. But service strain and stalled investment flipped the trend: from H2 2021 onward, more subscribers ported to other networks than arrived, and the gap widened fast.

H2 2024 recorded just 150 incoming against 28,885 outgoing, while H1 2025 fell to 21 incoming versus 24,802 departures. This sustained deficit drained market share, damaged trust and loyalty, and severely limited the cash and confidence needed to modernise the network, trapping the brand in a cycle of poorer quality and rising churn.

The company has now rebranded to T2, aiming to break that cycle with a fresh identity, clearer service promises, and tighter retention. If the new strategy translates into better coverage and reliability, the porting tide can [slow, and] the operator can shift from crisis management to a measurable recovery.

Source:

Nigerian Communications Commission

Period:

H2 2013 - H1 2025
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