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Global smartphone shipments: Xiaomi's Ascension and Apple's steady growth
In 2023, 1.17 billion smartphones were shipped globally. Samsung and Apple maintained their stronghold on the smartphone market, collectively accounting for 38%, with each brand capturing 19%. Xiaomi maintained a 12% share after peaking at 14% in 2021. Apple's market share shows a gradual increase from 2020, reaching 19% in 2022 and 2023.

The iPhone accounted for 52.5% of Apple's net sales by product category in 2021
Since launching in 2007, the iPhone has been a key part of Apple's revenue stream. Apple's 2021 annual report shows that net sales for iPhones accounted for over half of the company's total net sales for the year.

The world's top five smartphone companies shipped a combined 70% of the global shipments in 2022
The world’s smartphone companies shipped a combined 1.2 billion smartphones in 2022. Here are the top five.


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