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Tecno has the highest share among phone brands in Nigeria at 23.55% as of February 2025
Key takeaways:
  • Tecno (23.55%) and Infinix (21.73%) lead the Nigerian mobile market, making up a combined 45.28% of the market share.
  • Samsung (12.36%) is the leading non-Chinese brand, with Apple (9.43%) following closely behind.
  • Xiaomi (7.15%) and Huawei (4.34%) are emerging as significant players in Nigeria's mobile sector.
  • Premium brands such as Samsung (12.36%) and Apple (9.43%) have considerable but smaller market shares compared to their Chinese counterparts.
  • Chinese manufacturers collectively dominate over 60% of the mobile market in Nigeria.

In February 2025, Samsung (29.80%) achieved the largest mobile market share to usage across Africa
Key takeaways:
  • In February 2025, Samsung and Apple dominate the mobile market in Africa.
  • Samsung leads with a 29.80% share of the continent's mobile market based on usage.
  • Apple ranks second with a 13.27% share, demonstrating resilience in markets sensitive to pricing.
  • Collectively, Chinese manufacturers hold more than 45% of the mobile market in Africa.
  • Brands under Transsion Holdings (Tecno, Infinix, Itel) together represent nearly 25% of the total market share based on usage.

The 2024 Global market capitalisation
  • Apple leads the global market with $3.863 trillion market capitalisation, followed closely by Nvidia at $3.355 trillion and Microsoft at $3.200 trillion.
  • Tesla ($1.385T) remains the most valuable automobile company, far ahead of traditional car manufacturers.
  • The highest-ranked non-tech company, Saudi Aramco, stands at $1.805 trillion.
  • Other trillion-dollar companies span industries such as finance (Berkshire Hathaway – $0.984T) and media (Meta – $1.514T).

China dominated apple production since 1992 and was growing half of the world’s apples by 2022
In 1961, China produced just 167,000 tonnes of apples, accounting for a mere 1% of global production. Over the next six decades, this figure surged by 28,300%, reaching 47.5 million tonnes by 2022 and capturing 50% of global production — growing at an average rate of around 7.5% per year. China's rise began with agricultural reforms in the late 1970s and gained momentum in the 1980s and 1990s. These are the top ten apple-producing countries over the years.

Global smartphone shipments: Xiaomi's Ascension and Apple's steady growth
In 2023, 1.17 billion smartphones were shipped globally. Samsung and Apple maintained their stronghold on the smartphone market, collectively accounting for 38%, with each brand capturing 19%. Xiaomi maintained a 12% share after peaking at 14% in 2021. Apple's market share shows a gradual increase from 2020, reaching 19% in 2022 and 2023.

The iPhone accounted for 52.5% of Apple's net sales by product category in 2021
Since launching in 2007, the iPhone has been a key part of Apple's revenue stream. Apple's 2021 annual report shows that net sales for iPhones accounted for over half of the company's total net sales for the year.

The world's top five smartphone companies shipped a combined 70% of the global shipments in 2022
The world’s smartphone companies shipped a combined 1.2 billion smartphones in 2022. Here are the top five.


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