In four years, Duolingo's daily active users nearly quadrupled, monthly active users doubled and paid subscribers increased tenfold.

Key Takeaways

- Monthly active users tripled: The user base grew from 38 million to 117 million, reflecting a significant expansion in overall reach.

- Daily engagement quadrupled, increasing from 8.5 million users to 40.5 million users, indicating a deeper and more consistent user engagement.

- Paid subscribers skyrocketed: A dramatic rise from 900,000 paid subscribers to 9.5 million paid subscribers highlights an exceptional monetisation success.

- The most pronounced growth occurred from Q1 2023 onward, emphasizing a period of rapid adoption and conversion.

Between Q1 2020 and Q4 2024, Duolingo's performance metrics illustrate a compelling growth narrative. Starting with 38 million monthly active users and 8.5 million daily users in early 2020, the platform witnessed rapid growth, reaching 117 million monthly active users and 40.5 million daily active users by the end of 2024.

Most strikingly, the paid subscriber count surged from a modest 900,000 subscribers to 9.5 million subscribers, an explosion of almost 1,000%, underscoring a robust conversion strategy. This remarkable acceleration, particularly visible from early 2023, not only signifies a broadening user base but also highlights Duolingo's effective monetisation.

Adding to this success is their engaging notification reminder style, which consistently nudges users to maintain daily learning streaks, fostering deeper engagement and loyalty that drive sustained growth.

Source:

Business of Apps

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Period:

Q1 2020 to Q4 2024

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