2024 Search Engine Market Share

Key Takeaways

-Google has 10.6x more market share of search engine than the five other market leaders combined.
-Bing accounted for 3.77% of the global search market across all devices, while market leader Google held a search traffic share of around 90.83%.
-Yandex's market share was 2.16%, while Yahoo represented around 1.20%.
-Baidu and DuckDuckGo accounted for a combined market share of less than 2% with each Search engine holding under 1% individually.

Google's 90.83% market share is a stark reminder of its monopoly. The more we use it, the better it gets. Competitors like Bing and Yandex are struggling to catch up, with just 3.77% and 2.16% market share respectively revealing a widening gap between Google and its competitors.
Baidu and DuckDuckGo's combined market share of less than 2% highlights the immense challenge they face in competition. With each holding under 1% individually, they struggle to attract users creating a cycle of decline.

Source:

Business research insight

Period:

2024
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