Nearly 60% of X’s Ad audience across Africa’s top 10 markets is concentrated in Nigeria, Egypt, and South Africa

Key Takeaways

  1. Nigeria ranks first with 7.3 million estimated users — over 2.8 million more than Egypt.
  2. Egypt (4.5 million) and South Africa (3.1 million) follow, forming the top three markets.
  3. The top three countries account for nearly 60% of the total users across the ten listed countries.
  4. The gap between first (7.3 million) and tenth (Tunisia, 322,000) is more than 6.9 million users, highlighting wide market disparities.

X (formerly Twitter) remains one of the world’s most influential real-time conversation platforms, shaping discussions across politics, business, sports, religion, and entertainment. In Africa, its advertising reach data reveals where the platform’s largest addressable audiences are concentrated.

Nigeria stands clearly ahead with an estimated 7.3 million reachable users, making it the continent’s largest X Ad market among the countries listed. Egypt (4.5 million) and South Africa (3.1 million) follow, while countries such as Kenya (2.1 million) and Ghana (1.1 million) form a second tier.

At the lower end, Tunisia records 322,000 users, underscoring a significant usage gap across African markets. The data shows that X’s African presence is heavily concentrated in a few leading countries, with Nigeria emerging as the platform’s dominant market by advertising reach.

Source:

World Population Review

Period:

2025
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