Côte d'Ivoire and Egypt lead Africa's chocolate exports in 2022

African countries grew their presence in the global chocolate industry in 2022, with Nigeria's export value increasing by 652%. Here are Africa's top chocolate exporting countries in the past year.

Source:

World's Top Exports

Period:

2022
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South Africa’s digital service imports still outweighed exports as of 2024, even after 300% growth since 2005
  • South Africa’s digital service imports consistently overshadowed export earnings, despite exports growing by over 300% since 2005.
  • South Africa exported $76.418 billion in digital services between 2005 and 2024.
  • Imports during the same period reached $113.67 billion.
  • The result was a trade deficit of $37.252 billion in over 20 years.
  • Exports rose from just $1.71 billion in 2005 to $7.05 billion in 2024.

Ghana recorded $53.00B in digital services imports against $49.1B in exports in 20 years
  • Ghana exported $49.11 billion in digital services between 2005 and 2024.
  • Digital services imports recorded during the same period was $53.00 billion.
  • Ghana recorded a $3.9 billion trade deficit across the two decades.
  • Exports grew from just $78 million in 2005 to $5.18 billion in 2024.

Since 2005, Egypt’s digital service imports have consistently exceeded exports, creating a $56b deficit
  • Egypt spends twice as much on digital services imports than it earns from exports, with $8.31b on imports and $4.03b from exports recorded in 2024.
  • Egypt exported $46.007 billion in digital services between 2005 and 2024.
  • Imports during the same period reached $101.98 billion.
  • The result was a trade deficit of $55.973 billion in over 20 years.
  • Export earnings rose from just $1.91 billion in 2005 to $4.03 billion in 2024.

Over the past 20 years, Morocco has maintained a consistent trade surplus in digital services, totaling $26.44 billion
  • Morocco recorded a total of $61.75 billion digital services trade exports and $35.31 billion imports, revealing a staggering $26.44 billion trade profit in 20 years.
  • Morocco has always been the leading country in Africa as far as digital services trade is concerned.
  • From 2005-2024, Morocco digital services exports have always outpaced imports.
  • Morocco digital export earnings have grown from $1.11b in 2005 to $6.74b in 2024, revealing over 500% growth in 20 years.
  • Imports during the same time-frame reached 3.17b from $780m in 2025.

Jumia’s GMV fell 37.6% between 2019 and 2024, reaching its lowest level in six years
  • Jumia's highest sales are typically recorded in the fourth quarter of the year due to Jumia Black Friday, except in 2022.
  • Black Friday sales generally run through November.
  • GMV represents the total value of orders for products and services, including shipping fees and VAT, before discounts and irrespective of cancellations or returns.
  • GMV tracks platform usage and is not influenced by whether sales are first-party or third-party, or by the payment method used.
  • The lowest GMV in six years was recorded in 2024 at $720 million.
  • A major factor behind the GMV decline is foreign exchange depreciation, as 8 out of 10 local currencies in Jumia’s markets lost value against the US dollar, especially in Nigeria.

JumiaPay adoption rose from 13.8% in 2018 to 44.4% in 2024, but remains under 50%
  • Jumia launched JumiaPay in 2016 as a third-party payment solution.
  • Jumia partnered with Mastercard in 2016, and in 2019, Mastercard invested €50 million.
  • In June 2024, Jumia ended its commercial deal with Mastercard Asia/Pacific but still accepts Mastercard as payment method.
  • JumiaPay is available in nine countries, including Nigeria, Ghana, Kenya, and Egypt.
  • The JumiaPay app offers bill payments, airtime recharge, transport ticketing, and financial services.
  • JumiaPay’s digital and financial services category is its fastest-growing by GMV.
  • JumiaPay’s highest transaction share was 44.4% in 2024.
 

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