• With nearly four hours daily, mobile internet is the primary way people interact with content.
• At 3 hours and 13 minutes daily, TV remains relevant but is being outpaced by mobile consumption.
• With 2 hours and 21 minutes daily, platforms like Instagram, TikTok, and X are where people spend much of their mobile time.
• Digital press consumption (58 minutes daily) outpaces traditional print (42 minutes), signalling a continued decline in physical media.
• Users spend 1 hour 25 minutes on music streaming, but gaming consoles only see 1 hour and 3 minutes, showing that on-the-go entertainment is preferred.
• With podcasts at 52 minutes and radio at 51 minutes, audio content is still relevant but not as dominant as video and social media.

• Southern Africa is the global leader in mobile connectivity, with 183% mobile connections compared to its population, significantly ahead of all other regions.
• The world’s most connected regions are outside North America and Western Europe, with Eastern Europe (144%), Eastern Asia (133%), and Southern Europe (131%) leading the charge after Southern Africa.
• Africa is deeply divided in mobile adoption. While Southern Africa dominates, Eastern Africa (79%) and Middle Africa (66%) have a lower penetration.
• Some regions have more mobile connections than people. The fact that multiple regions exceed 100% connectivity means that many individuals own multiple SIM cards, a trend driven by business needs, mobile money, and telecom competition.
• Western Africa, at 85% connectivity, is doing better than Eastern Africa but still lags behind the global average, signaling potential for more growth in mobile adoption.

• Smartphones are nearly universal, with only 2.2% of internet users worldwide not owning one.
• Laptop and desktop ownership (58.3%) lags behind smartphones, reinforcing the shift toward mobile-first usage for internet access.
• Smart TVs (48.2%) are closing in on traditional computing devices, showing how entertainment consumption is increasingly digital and on-demand.
• Wearables are rising, with smartwatches (25.8%) and smart wristbands (12.9%) becoming more mainstream, signalling a growing appetite for health and fitness tracking.
• Gaming consoles (18.9%) and smart home devices (17.4%) have niched but steady adoption, appealing to entertainment and home automation enthusiasts.
• Virtual Reality (VR) remains a specialty product, with just 4.7% ownership.
• For businesses, the mobile-first reality is non-negotiable —any service, product, or content must prioritise accessibility via smartphones to reach the widest audience.

• WhatsApp’s global reach hit 2 billion monthly active users. It’s the undisputed leader in global messaging engagement.
• WeChat’s regional strength reached 1.3 billion monthly active users, but it is heavily concentrated in some regions, limiting its global monthly activity.
• Telegram’s rise to 900 million monthly active users and Snapchat’s sticky appeals to 800 million monthly active users revealed high engagement among younger demographics.
• QQ had 554 million monthly active users, highlighting its significant presence in the messaging market.

The world's top ten semiconductor vendors control nearly 50% of the market share. Intel has maintained its position as the market leader, though its share has declined significantly from 15.4% in 2013 to 9.1% in 2023, and Samsung Electronics, its closest rival, has experienced a similar downward trend.

The Global Innovation Index 2024 reveals a striking contrast in innovation performance between countries globally and across Africa. Switzerland leads the global rankings with an impressive score of 67.5, followed by Sweden (64.5) and the USA (62.4), highlighting their sustained investments in research, development, and technological advancement. In Africa, Mauritius takes the top spot with a score of 30.5, followed closely by Morocco (28.8) and South Africa (28.3). However, even Africa's most innovative nations achieve less than half the score of global leaders, indicating a significant innovation gap. Nigeria ranks 15th in the African ranking and 113th globally, out of 133 countries, with a score of 17.1.