Tecno has the highest share among phone brands in Nigeria at 23.55% as of February 2025

Key takeaways:

  • Tecno (23.55%) and Infinix (21.73%) lead the Nigerian mobile market, making up a combined 45.28% of the market share.
  • Samsung (12.36%) is the leading non-Chinese brand, with Apple (9.43%) following closely behind.
  • Xiaomi (7.15%) and Huawei (4.34%) are emerging as significant players in Nigeria's mobile sector.
  • Premium brands such as Samsung (12.36%) and Apple (9.43%) have considerable but smaller market shares compared to their Chinese counterparts.
  • Chinese manufacturers collectively dominate over 60% of the mobile market in Nigeria.

The mobile vendor market share statistics for February 2025 in Nigeria indicate a market predominantly influenced by Chinese brands, while premium international players maintain smaller but noteworthy positions.

Transsion Holdings has achieved remarkable control in Nigeria with its three brands, Tecno (23.55%), Infinix (21.73%), and Itel (5.41%), collectively representing more than half the market at 50.69%.

Samsung upholds its status as the top non-Chinese brand, holding a 12.36% market share, followed by Apple at 9.43%.

Other Chinese manufacturers such as Xiaomi (7.15%), Huawei (4.34%), Oppo (3.59%), and Vivo (1.46%) together account for roughly 16.54% of the market, contributing to a total Chinese brand presence of about 67%.

Source:

Statcounter global stats

Period:

February 2025
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