In February 2025, Samsung (29.80%) achieved the largest mobile market share to usage across Africa

Key takeaways:

  • In February 2025, Samsung and Apple dominate the mobile market in Africa.
  • Samsung leads with a 29.80% share of the continent's mobile market based on usage.
  • Apple ranks second with a 13.27% share, demonstrating resilience in markets sensitive to pricing.
  • Collectively, Chinese manufacturers hold more than 45% of the mobile market in Africa.
  • Brands under Transsion Holdings (Tecno, Infinix, Itel) together represent nearly 25% of the total market share based on usage.

As of February 2025, various smartphone brands recorded varying market share based on usage across African countries. Samsung leads the continent with a substantial 29.80% market share while Apple remains in second place with a market share of 13.27%, a remarkable feat given the high costs of iPhones in mostly price-sensitive African markets.

Brands under Transsion Holdings (Tecno, Infinix, and Itel) together make up 24.60% of the market, while other Chinese brands like Xiaomi (6.61%), Huawei (6.35%), Oppo (5.26%), and Realme (2.30%) add another 20.52% to the overall dominance of Chinese manufacturers.

Source:

Statcounter global stats

Period:

February 2025
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