TikTok closely rivals Facebook in Nigeria, with TikTok's 37.40M users representing 15.8% of the national population

Key takeaways:

  • Facebook has the highest number of users in Nigeria at 38.7 million, reaching 16.4% of the population.
  • TikTok follows closely with 37.4 million users, accounting for 15.8% of Nigerians.
  • YouTube attracts 27 million users, showing its continued relevance for content consumption.
  • Snapchat boasts 19.6 million users, with 8.3% penetration across the country.
  • LinkedIn is used by 11 million Nigerians, reflecting rising interest in professional networking.
  • Instagram has 9.9 million users, slightly below LinkedIn in total reach.
  • X (formerly Twitter) has 7.57 million users, capturing 3.2% of the population.
  • Messenger is the least used among the listed platforms, with 5.65 million users in Nigeria.

Social media use in Nigeria is dominated by Facebook and TikTok, with both platforms recording over 37 million users each as of January 2025. Facebook leads slightly with 38.7 million users, accounting for 16.4% of the population, while TikTok is close behind with 37.4 million (15.8%). This near parity reveals TikTok’s remarkable growth, especially among Nigeria’s large youth population, and signals a shifting balance in the country’s digital engagement patterns.

Platforms like YouTube and Snapchat also maintain a strong foothold, indicating that video and visual content are central to how Nigerians interact online. With 27 million YouTube users and nearly 20 million Snapchat users, visual and short-form content continue to gain momentum across demographics. TikTok’s growth has been especially visible among young creators, skit makers, and SMEs who use the platform to drive engagement, sell products, or participate in viral trends.

Source:

Datareportal

Period:

2025
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