The number of LinkedIn users in North America is 3.3 times more than all the African regions combined

Key takeaways:

  • North America holds the largest LinkedIn audience globally, with 277 million users.
  • All African regions combined have fewer users than North America alone—3.3 times fewer, to be exact.
  • Nigeria is one of Africa’s leading LinkedIn countries, with 11 million users as of January 2025.
  • The Caribbean and Central Asia have the lowest usage, with 6.5 million and 3 million users, respectively.
  • Africa’s total user base remains modest despite a large, youthful, and growing workforce.

The global distribution of LinkedIn users shows a large concentration in North America, where 277 million users account for over 23% of the platform’s entire user base as of January 2025. In contrast, the entire African continent combined contributes far less, with Nigeria, one of the continent's largest contributors, recording only 11 million users. This highlights a major gap in professional networking adoption across regions, especially when it comes to leveraging LinkedIn as a tool for visibility, jobs, partnerships, and career growth. Some of the world’s biggest job markets—Southern Asia (180M) and Southern America (148M)—trail behind North America but still show robust engagement. South-Eastern Asia and Europe also maintain strong representation, while regions like the Caribbean, Middle Africa, and Central Asia record under 10 million users each.

Source:

Datareportal

Period:

2025
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