The combined active TikTok users of Asia and America total 1.14B, showing their dominant market presence

Key takeaways:

  • Asia accounts for 39.6% of global TikTok users, the largest regional share.
  • America follows with 31.7% of the global TikTok user base.
  • Africa represents 11.9% of active TikTok users globally, totaling 189.3 million.
  • Oceania has the smallest share with 10 million users or just 0.6% globally.
  • Asia and America combined make up over 71% of all TikTok users worldwide.

TikTok’s global user base is heavily concentrated in Asia and the Americas, which together account for over 1.14 billion active users as of January 2025. Asia leads by a wide margin with 631.8 million users, representing nearly 40% of all active TikTok users globally. America follows with 505 million users, or 31.7% of the global share. These two regions alone make up more than 7 out of every 10 TikTok users in the world.

Europe, with 258 million users (16.2%), stands as the third-largest TikTok region, while Africa, despite its youthful population, accounts for just 11.9% with 189.3 million users. Oceania trails with only 10 million users, making up less than 1% of the global share.

Source:

Datareportal

Period:

2025
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