The combined active TikTok users of Asia and America total 1.14B, showing their dominant market presence

Key takeaways:

  • Asia accounts for 39.6% of global TikTok users, the largest regional share.
  • America follows with 31.7% of the global TikTok user base.
  • Africa represents 11.9% of active TikTok users globally, totaling 189.3 million.
  • Oceania has the smallest share with 10 million users or just 0.6% globally.
  • Asia and America combined make up over 71% of all TikTok users worldwide.

TikTok’s global user base is heavily concentrated in Asia and the Americas, which together account for over 1.14 billion active users as of January 2025. Asia leads by a wide margin with 631.8 million users, representing nearly 40% of all active TikTok users globally. America follows with 505 million users, or 31.7% of the global share. These two regions alone make up more than 7 out of every 10 TikTok users in the world.

Europe, with 258 million users (16.2%), stands as the third-largest TikTok region, while Africa, despite its youthful population, accounts for just 11.9% with 189.3 million users. Oceania trails with only 10 million users, making up less than 1% of the global share.

Source:

Datareportal

Period:

2025
HTML code to embed chart
Want a bespoke report?
Reach out
Click to copy HTML embed code
Tags
Related Insights
Seven of Africa's top 10 streamers on Twitch and Kick are Nigerians
  • Ilyas El Maliki is Africa’s most followed streamer, with 846,900 followers on Kick.
  • Nigeria dominates the top ten, contributing seven streamers to the list.
  • Nigeria’s top streamers have a combined 1.35 million followers, showing a strong concentration of influence.
  • Follower distribution drops sharply after the top two.
  • Streaming influence in Africa is country-clustered rather than evenly distributed across the continent.
  • Platforms such as Twitch and Kick are enabling African creators to compete globally.
Nathaniel Bassey's livestream crosses one million concurrent viewers, ranking among YouTube’s global top 10 in 2025
  • Nathaniel Bassey Main peaked at 1.02 million concurrent viewers, ranking 6th globally among YouTube’s most-watched livestreams in 2025.
  • Nigeria is one of the few countries to cross the one-million peak viewer mark, alongside major global entertainment creators.
  • Religious livestreams account for multiple top-ranking events, indicating strong real-time engagement beyond music and entertainment.
  • Peak viewership is tightly clustered at the top, with only about 700,000 viewers separating 1st and 10th place.
Pastor Jerry Eze places Nigeria in the global top three YouTube livestreams for 2025, with 105 million watch hours
  • Pastor Jerry Eze ranks 3rd globally, with 105 million hours watched, outperforming most entertainment and music livestream channels.
  • Faith-based livestreaming dominates the top tier, with religious creators accounting for four of the top ten.
  • Nigeria is the only African country represented in the global top ten, signalling a strong international reach.
  • Live spiritual content competes directly with relaxation and music streams, traditionally among YouTube’s most-watched formats.
Over 4 out of 10 global active X users, precisely 43.5%, are located in Asia
  • Asia accounts for the largest share of X (formerly Twitter) users globally at 43.5%.
  • America follows closely with a 30.2% global share of active users.
  • Africa contributes just 4.8% of active users, highlighting underrepresentation.
  • Oceania has the smallest presence, accounting for only 1.1% of users.
  • Asia alone has more X users than Europe and Africa combined.
African Facebook users (291.10M) outnumber TikTok users (189.30M) by over 100 million
  • Facebook leads Africa’s social media use with 291.1M users, accounting for 12.7% of its global base.
  • TikTok holds second place with 189.3M African users, representing 11.9% of TikTok's global audience.
  • Meta dominates among the top four platforms with Facebook, Messenger, and Instagram.
  • LinkedIn’s 82.99M users show a strong uptake in professional networking, amounting to 5.3% of the platform’s global users.
  • Twitter (X) is used by 27.85M Africans, representing 4.8% of its global base—smallest on the chart, but still impactful.
Nearly half of all global active Facebook users, 47.7%, are located in Asia
  • Asia holds nearly half (47.7%) of Facebook’s global users, with over 1.1 billion people actively using the platform.
  • America is second with 611.8M users, comprising 26.8% of the total user base.
  • Africa’s 291.1M users (12.7%) place it slightly ahead of Europe in Facebook engagement.
  • Europe contributes 11.8%, with 269M active users.
  • Oceania remains the smallest market, with just 23.6M users (1.0%).
POPULAR TOPICS
SIGN UP TO OUR NEWSLETTER
Get periodic updates about the African startup space, access to our reports, among others.
Subscribe Here
Subscription Form
A product of Techpoint Africa. All rights reserved