The combined active TikTok users of Asia and America total 1.14B, showing their dominant market presence

Key takeaways:

  • Asia accounts for 39.6% of global TikTok users, the largest regional share.
  • America follows with 31.7% of the global TikTok user base.
  • Africa represents 11.9% of active TikTok users globally, totaling 189.3 million.
  • Oceania has the smallest share with 10 million users or just 0.6% globally.
  • Asia and America combined make up over 71% of all TikTok users worldwide.

TikTok’s global user base is heavily concentrated in Asia and the Americas, which together account for over 1.14 billion active users as of January 2025. Asia leads by a wide margin with 631.8 million users, representing nearly 40% of all active TikTok users globally. America follows with 505 million users, or 31.7% of the global share. These two regions alone make up more than 7 out of every 10 TikTok users in the world.

Europe, with 258 million users (16.2%), stands as the third-largest TikTok region, while Africa, despite its youthful population, accounts for just 11.9% with 189.3 million users. Oceania trails with only 10 million users, making up less than 1% of the global share.

Source:

Datareportal

Period:

2025
HTML code to embed chart
Want a bespoke report?
Reach out
Tags
Related Insights

Over 4 out of 10 global active X users, precisely 43.5%, are located in Asia
  • Asia accounts for the largest share of X (formerly Twitter) users globally at 43.5%.
  • America follows closely with a 30.2% global share of active users.
  • Africa contributes just 4.8% of active users, highlighting underrepresentation.
  • Oceania has the smallest presence, accounting for only 1.1% of users.
  • Asia alone has more X users than Europe and Africa combined.

African Facebook users (291.10M) outnumber TikTok users (189.30M) by over 100 million
  • Facebook leads Africa’s social media use with 291.1M users, accounting for 12.7% of its global base.
  • TikTok holds second place with 189.3M African users, representing 11.9% of TikTok's global audience.
  • Meta dominates among the top four platforms with Facebook, Messenger, and Instagram.
  • LinkedIn’s 82.99M users show a strong uptake in professional networking, amounting to 5.3% of the platform’s global users.
  • Twitter (X) is used by 27.85M Africans, representing 4.8% of its global base—smallest on the chart, but still impactful.

Nearly half of all global active Facebook users, 47.7%, are located in Asia
  • Asia holds nearly half (47.7%) of Facebook’s global users, with over 1.1 billion people actively using the platform.
  • America is second with 611.8M users, comprising 26.8% of the total user base.
  • Africa’s 291.1M users (12.7%) place it slightly ahead of Europe in Facebook engagement.
  • Europe contributes 11.8%, with 269M active users.
  • Oceania remains the smallest market, with just 23.6M users (1.0%).

Asia has 2.2 times more Messenger users than America, taking the lead with 471.8M users
  • Asia leads the world in Messenger usage with 471.8M users, representing 49.9% of the global total.
  • Asia has 2.2 times more users than the Americas, which is the next largest region.
  • The Americas account for 210.7M users, or 22.3% of the global audience.
  • Europe contributes 154.3M users, making up 16.3% of all Messenger users worldwide.
  • Africa stands at 104.6M users, showing growth potential and already accounting for 11.1% of global usage.
  • Oceania has the smallest user base at just 4.8M users, contributing 0.5%.

TikTok closely rivals Facebook in Nigeria, with TikTok's 37.40M users representing 15.8% of the national population
  • Facebook has the highest number of users in Nigeria at 38.7 million, reaching 16.4% of the population.
  • TikTok follows closely with 37.4 million users, accounting for 15.8% of Nigerians.
  • YouTube attracts 27 million users, showing its continued relevance for content consumption.
  • Snapchat boasts 19.6 million users, with 8.3% penetration across the country.
  • LinkedIn is used by 11 million Nigerians, reflecting rising interest in professional networking.
  • Instagram has 9.9 million users, slightly below LinkedIn in total reach.
  • X (formerly Twitter) has 7.57 million users, capturing 3.2% of the population.
  • Messenger is the least used among the listed platforms, with 5.65 million users in Nigeria.

Combined, America and Asia represent 71.9% of LinkedIn's active user base, totalling 862.6 million
  • America leads globally on LinkedIn, with 465.6M users making up 38.8% of the user base.
  • Asia follows, contributing 397M users, or 33.1% of the global total.
  • Together, Asia and America make up 71.9% of all LinkedIn users, totalling over 862M.
  • Europe holds a solid 19.5% share, with 233.8M users.
  • Africa’s 83M users represent a smaller but growing 6.9% share of global users.
  • Oceania has the smallest share, at 1.8%, with only 21.5M users.
  • The distribution reveals that LinkedIn’s core strength lies in regions where digital employment and professional networks are deeply integrated into economic and career activity.

POPULAR TOPICS
SIGN UP TO OUR NEWSLETTER
Get periodic updates about the African startup space, access to our reports, among others.
Subscribe Here
Subscription Form

A product of Techpoint Africa. All rights reserved