The active Facebook users in Asia total 1.1B, which is 13.8% of the global population and 22.9% of Asia's population

Key takeaways:

  • Southern Asia alone hosts 520 million active Facebook users, making up 22.8% of global users.
  • South-Eastern Asia follows with 398 million users, equivalent to 17.4% of Facebook's global audience.
  • Nigeria has 38.7 million Facebook users, placing it among the highest in Africa but contributing only 1.3% globally.
  • Southern America and Northern America have 257 million and 221 million users respectively.
  • Western and Northern Africa combined have nearly 185 million users.
  • Central Asia and the Caribbean have the fewest Facebook users globally, with just 6.4 million and 13.8 million users, respectively.

Asia dominates global Facebook usage, with Southern and South-Eastern Asia alone accounting for a staggering 918 million users as of January 2025. Combined, Asia's Facebook user base now totals 1.1 billion—equivalent to nearly 23% of the continent's population and 13.8% of the global population. This concentration of users reinforces Asia's central role in global digital engagement and makes the region a key target for advertisers and platforms alike.

Source:

Datareportal

Period:

2025
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