Selar paid out ₦18 bn to its creators in 2025, nearly doubling its 2024 payout

  • Selar’s payouts grew from ₦807.2 million in 2021 to ₦18 billion in 2025, marking over 22x growth in five years.
  • The number of creators increased from 20,000 to 400,000, indicating rapid adoption of Selar.
  • Creator and payout growth moved in parallel, indicating a balanced, expanding ecosystem.
  • Average earnings per creator are rising, suggesting improved monetisation opportunities.
  • Selar has become a major income channel for digital entrepreneurs in Nigeria and beyond.

Founded in 2016 by Douglas Kendyson, Selar was built to address the payment friction faced by African creators selling digital products. By simplifying cross-border transactions, the platform has become a major revenue stream for the continent's digital entrepreneurs.

Total payouts grew from ₦807.2 million in 2021 to ₦18 billion in 2024 — a 22x increase in just five years. This trajectory is highlighted by a sharp jump between 2023 and 2024, when payouts more than doubled, signalling a significant shift in platform adoption and revenue generation.

This financial growth closely mirrors the expansion of the user base, which grew from 20,000 to 400,000 creators in the same period.

Source:

Selar

Period:

2021-2025
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