Nearly half of all global active Facebook users, 47.7%, are located in Asia

Key takeaways:

  • Asia holds nearly half (47.7%) of Facebook’s global users, with over 1.1 billion people actively using the platform.
  • America is second with 611.8M users, comprising 26.8% of the total user base.
  • Africa’s 291.1M users (12.7%) place it slightly ahead of Europe in Facebook engagement.
  • Europe contributes 11.8%, with 269M active users.
  • Oceania remains the smallest market, with just 23.6M users (1.0%).

Asia continues to be the epicentre of social media activity, accounting for 47.7% of Facebook's global user base, with over 1.1 billion active users as of January 2025. This places the region far ahead of others, reinforcing Asia's growing digital dominance across social platforms. The scale is massive, with nearly one in two Facebook users worldwide logging in from Asia.

America comes next, making up 26.8% of global users with 611.8 million users. Africa, surprisingly strong, represents 12.7% (291.1M), just ahead of Europe’s 11.8% (269M). Oceania, as seen across other platforms, accounts for only 1% (23.6M). While usage is relatively balanced outside of Asia, no region comes close to matching its scale.

Source:

Datareportal

Period:

2025
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