Instant messaging is the most pervasive activity among mobile internet users

Key takeaways

Instant messaging leads with 94% usage, reflecting its role as the primary communication tool for Nigerians.
Social media is used by 91% of mobile internet users, but only 65% engage with it for business purposes, showing its dominance in personal interactions.
Online voice and video calls are highly popular, emphasising a shift toward real-time digital communication.
Only 45% access government services, while 41% use online health platforms, indicating gaps in essential digital services.
Agriculture-related internet use is the lowest at 25%, highlighting the rural digital divide and limited online resources for the sector.

Nigeria’s internet usage is dominated by communication, with 94% of mobile users relying on instant messaging and 91% engaging with social media, though primarily for personal rather than business purposes. Real-time communication is also key, as 90% make voice calls and 89% use video calls.

However, essential services remain underutilised, as only 45% access government platforms, and 41% use online health services. The lowest adoption is in agriculture, where just 25% of users access relevant online resources, reflecting the digital divide in rural areas. Addressing these gaps could drive broader economic inclusion and improve access to vital services.

Source:

GSMA State of Mobile Internet Connectivity 2024

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Period:

2024

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