Females show a higher monthly usage of health/fitness websites/apps across all age groups globally, averaging at 24.45%

Key takeaways:

  • Females lead in monthly usage of health/fitness websites/apps globally across all age groups.
  • Average female usage is 24.45%, consistently higher than male usage in each age bracket.
  • Women aged 35–44 are the most engaged, with 28.6% using health or fitness platforms monthly.
  • Male usage peaks early, at 22.1% (ages 25–34), then steadily declines with age.
  • Engagement among women aged 45–64 remains strong, pointing to long-term wellness interest beyond just youth fitness trends.

Global usage of health and fitness websites or mobile apps in 2024 shows a gender divide, with females consistently outpacing males across all age groups. On average, 24.45% of females use these platforms monthly, compared to lower usage among males in each corresponding age bracket. This highlights how digital health engagement is not just generational but gender-influenced, especially as wellness becomes more intertwined with daily routines and lifestyle management. The most active demographic for health and fitness app usage is females aged 35–44, with a notable 28.6% monthly usage rate.

Source:

Global Web Index (GWI)

Period:

2024
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