Asia leads the world in Messenger users, with its five regions collectively representing nearly half (49.9%) of all global Messenger users

Key takeaways:

  • South-Eastern Asia accounts for the largest share of global Messenger users at 22.4%.
  • Southern Asia follows with 18.0%, making Asia the core base of Messenger’s global presence.
  • South America ranks third with 13.3%, reflecting Messenger’s strong presence in Latin America.
  • Nigeria alone contributes 5.65 million active users to the global Messenger base.
  • Northern Africa holds 7.2% of global Messenger users, the highest share in Africa.
  • North America represents just 0.5% of global users despite its population.
  • Central Asia and Middle Africa remain the lowest contributors, with 0.1% and 0.4% respectively.

Messenger's users are deeply concentrated in Asia, with South-Eastern Asia (212 million users) and Southern Asia (170 million users) leading the platform’s user base as of January 2025. Combined, these two regions account for over 40% of all global Messenger users, and the Asian continent accounts for 49.9% of Messenger users. South America, Central America, and Northern Africa also feature prominently, showcasing strong regional traction outside the traditionally dominant North American and European tech ecosystems.

Some regions like Central Asia and Middle Africa still have minimal user representation, suggesting under-penetration or preference for other messaging platforms. Even within Africa, there's a wide variation, with North Africa contributing 7.2% of global users, compared to West Africa’s 1.4% and Southern Africa’s 0.7%.

Source:

Datareportal

Period:

2025
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Asia has 2.2 times more Messenger users than America, taking the lead with 471.8M users
  • Asia leads the world in Messenger usage with 471.8M users, representing 49.9% of the global total.
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