Asia is the undeniable leader when it comes to global Messenger usage, with 471.8 million active users, which accounts for nearly half (49.9%) of all users worldwide. This is more than double the number of users in the Americas, which comes in second with 210.7 million users, that is 22.3% of the global total. The dominance of Asia in this space highlights how communication platforms like Messenger have become deeply embedded in daily interactions across the continent, from business to family life.
This massive lead becomes even more striking when you think about daily routines: for many in Asia, Messenger is not just for chatting—it’s used for school coordination, remote work, community groups, and even customer service. The platform has become an essential tool in regions where mobile connectivity is high and digital adoption continues to rise fast, making Asia a hotspot for messaging-driven digital ecosystems.
Europe holds a solid third place with 154.3 million users (16.3%), showing steady engagement, though trailing behind Asia and the Americas. Meanwhile, Africa’s 104.6 million users make up 11.1%, indicating that while adoption is still growing, there's a strong user base already in place.
