As of January 2024, Nigeria ranked 5th globally for average time spent on social media daily

Nigeria ranks 5th globally in average daily social media usage, with users spending about 3 hours and 23 minutes each day on social media. This places the country among the world's most active social media users. Kenya and South Africa also feature prominently, ranking 1st and 2nd globally, with 3 hours and 43 minutes and 3 hours and 37 minutes, respectively. This highlights Africa's significant presence among the world's most active social media users.

Note: This is based on users aged 16-64 from 233 countries and territories.