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Tecno has the highest share among phone brands in Nigeria at 23.55% as of February 2025

Key takeaways:

Tecno (23.55%) and Infinix (21.73%) lead the Nigerian mobile market, making up a combined 45.28% of the market share.
Samsung (12.36%) is the leading non-Chinese brand, with Apple (9.43%) following closely behind.
Xiaomi (7.15%) and Huawei (4.34%) are emerging as significant players in Nigeria's mobile sector.
Premium brands such as Samsung (12.36%) and Apple (9.43%) have considerable but smaller market shares compared to their Chinese counterparts.
Chinese manufacturers collectively dominate over 60% of the mobile market in Nigeria.

In February 2025, Samsung (29.80%) achieved the largest mobile market share to usage across Africa

Key takeaways:

In February 2025, Samsung and Apple dominate the mobile market in Africa.
Samsung leads with a 29.80% share of the continent's mobile market based on usage.
Apple ranks second with a 13.27% share, demonstrating resilience in markets sensitive to pricing.
Collectively, Chinese manufacturers hold more than 45% of the mobile market in Africa.
Brands under Transsion Holdings (Tecno, Infinix, Itel) together represent nearly 25% of the total market share based on usage.

Global smartphone shipments: Xiaomi's Ascension and Apple's steady growth

In 2023, 1.17 billion smartphones were shipped globally. Samsung and Apple maintained their stronghold on the smartphone market, collectively accounting for 38%, with each brand capturing 19%. Xiaomi maintained a 12% share after peaking at 14% in 2021. Apple's market share shows a gradual increase from 2020, reaching 19% in 2022 and 2023.