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Globacom's internet subscriber base dropped by an average of nearly 64% in 2025 to 15.8 million from its 2023 peak
Key Takeaways:
  • MTN remains the market leader, growing from an average of 26 million subscribers in 2013 to an average of 75 million by early 2025.
  • The average active data subscribers for MTN was over 75 million in early 2025.
  • Airtel saw consistent growth, rising from 8.2 million in 2013 to 48.7 million in 2025, on average.
  • Globacom’s average data subscriber base peaked in 2023 at 43.7 million but fell sharply by 2025 to 15.8 million.
  • 9mobile's average data subscriber base in 2025 dropped to just 1.8 million from its 2016 peak of 15.2 million.

As of 2025, MTN and Airtel jointly control over 85% of the market share, whereas Globacom controls 12%, and 9mobile has control over less than 2% of the market
Key takeaways:
  • MTN maintained the highest market share, growing from 41% in December 2015 to 52% by April 2025.
  • Airtel grew significantly, expanding from 22% in December 2015 to 34% by Apr 2025.
  • 9mobile experienced a steep decline, falling from 15% to 2% over the same period.
  • Globacom maintained stability until 2023, then saw a dramatic fall from 27% to 12% by December 2024.
  • The total market grew from 148.7 million in 2015 to 172.7 million subscribers in 2025 (16% growth).
  • 9mobile's market share declined from 22.2 million subscribers (15%) to just 3.0 million (2%) in 2025.
  • Globacom lost 41.5 million subscribers between 2023 and 2024.
  • Airtel's market share expanded from 22% to 34%.

In February 2025, Samsung (29.80%) achieved the largest mobile market share to usage across Africa
Key takeaways:
  • In February 2025, Samsung and Apple dominate the mobile market in Africa.
  • Samsung leads with a 29.80% share of the continent's mobile market based on usage.
  • Apple ranks second with a 13.27% share, demonstrating resilience in markets sensitive to pricing.
  • Collectively, Chinese manufacturers hold more than 45% of the mobile market in Africa.
  • Brands under Transsion Holdings (Tecno, Infinix, Itel) together represent nearly 25% of the total market share based on usage.

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