Over the past seven years, West Africa has consistently been Jumia Group's top market, contributing at least 43% of the company's total revenue. In contrast, regions like East and South Africa have not exceeded a 21% revenue contribution in any single year within this period.
Jumia Group's quarterly active customers recorded steady growth for five consecutive quarters between Q1 2019 and Q2 2020. It also recorded growth in orders for three consecutive quarters in the same period. Jumia recorded its biggest percentage drop in active customers in Q4 2020.
The eCommerce giant's biggest order volume was recorded in Q4 2021 with 11.3 million, followed by 10.3 million in Q2 2022. Q4 2021 and Q2 2022 were the only times that Jumia's order volume hit 8 figures in a quarter since Q1 2019.
Jumia's $603 million Series C before the company's IPO remains the biggest funding round in the African tech space as of September 2021, followed by OPay's $400 million Series C.
Despite a 13% year-over-year increase in orders, Jumia recorded a significant loss in Q2 2021. Though not the highest ever recorded, it's a whopping 105% increase from Q1 2021. Here are Jumia's losses and EBITDA for each quarter since 2019.
Jumia's orders for Q3 2021 increased by 11.8% from 7.6 million in Q2 to 8.5 million in Q3, an all-time quarterly high. This increase is reflected in a 4.3% growth in its active customers from the previous quarter.
Jumia's highest increase in its total sales value in five quarters between Q3 2020 and Q3 2021 occurred in Q4 2020 with a 23.4% increase. The online marketplace company saw a steady increase in its Gross Merchandise Value (GMV) from Q1 2021 to Q3 2021.
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