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Samsung leads Ghana’s smartphone market with 26.4% share, followed by Tecno (17.7%) and Apple (17.4%)
  • Samsung dominates with 26.42% of Ghana’s smartphone market, making it the clear leader.
  • Tecno (17.7%) and Apple (17.4%) are in a tight race for second place, separated by just 0.3 percentage points.
  • Infinix (10.5%) and Itel (5.2%) highlight the strong presence of Transsion Holdings brands in Ghana.
  • Global giants like Huawei (6.8%) and Xiaomi (2.5%) lag behind, showing Ghana’s preference for budget-friendly African-focused brands.

Samsung commands over half of South Africa’s smartphone market at 51.5% as of July 2025
  • Samsung controls more than half of the South African smartphone market, more than all other brands combined.
  • Apple holds 17.61%, less than half of Samsung’s share, but remains the clear premium alternative.
  • Despite global challenges, Huawei captures 10.03%, placing third in the market.
  • Honor, Xiaomi, and Oppo collectively hold approximately 11.6%, while smaller brands like Tecno, Itel, and Nokia struggle below 2% each.

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