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9mobile lost more than 110,000 users porting to other providers in 47 months, with the largest outflow exceeding 5,000 users between July 2024 and April 2025
Key Takeaways:
  • September 2024 saw the most outbound departures (7,127), followed by January 2025 (6,716 losses).
  • From June 2021 to April 2025, the network saw a steady and increasing loss of consumers to other suppliers.
  • The outflow has accelerated considerably since mid-2023, showing growing subscriber dissatisfaction or more appealing options.
  • The largest monthly outflows occurred between July 2024 and April 2025, when more than 5,000 subscribers left on a consistent monthly basis.
  • Early 2021 numbers were extremely low, with only 323 ports in June and July 2021.
  • The number of subscribers transferring out decreased dramatically between September 2024 and December 2024, before peaking again in January 2025.
  • Monthly port-outs rose from 323 in June 2021 to 7,127 in September 2024, an approximately 2,107% increase.

On average, over 75% of subscribers that switched networks ported from 9mobile, peaking at over 90% in September 2024
Key Takeaways:
  • 9mobile consistently tops the port-out chart, averaging over 75% of all outgoing ports over 24 months.
  • The highest subscriber loss from 9mobile occurred in September 2024, with 90.38% of all ports.
  • Airtel and Globacom show relatively stable port-out shares, rarely crossing 15%, with occasional surges. MTN has the lowest overall port-out rates, peaking at 13.64% in January 2025.
  • Total port-outs to other service providers surged by 127%, from 2,992 in May 2023 to 6,789 in April 2025.
  • The highest port transfer to another provider occurred in September 2024, with 7,886 total departures, and 9mobile recording 7,127 losses (90.38%).
  • Globacom’s outflow increased sharply from the July 2023 low, reaching 18.16% in April 2025.
  • Airtel maintained relatively low but fluctuating port-out rates, hitting its highest at 14.61% in October 2023.

Chrome alone accounts for two-third of all web traffic across all devices, outpacing Safari and Edge
  • Chrome dominates the global browser market with a 66% share, handling two-third of all web traffic across devices.
  • Safari follows distantly at 17%, trailing Chrome by a wide margin of 49% points.
  • Edge, Firefox, Samsung Internet, and Opera combined account for only 12% of the market, showing limited competition.
  • Other lesser-known browsers collectively hold a 5% share, indicating minimal impact from emerging or alternative players.

MTN Nigeria leads the number of subscribers porting in with an average of 62% annually, peaking at 5,551 in January 2025
Key takeaways:
  • MTN continuously received the most ported-in subscribers, particularly from 2023 to 2025.
  • MTN ported-in subscribers increased from 616 in June 2021 to 5,551 in January 2025.
  • Airtel subscribers from other networks expanded from 360 to 2,414 port-ins (567%) throughout the same period.
  • Airtel experienced significant growth in August-September 2024 and January 2025, with over 2,000 port-ins monthly.
  • Globacom's performance remained low, with fewer than 1,000 port-ins throughout the period.
  • The high number of subscribers switching to MTN indicates a stronger customer preference for MTN, most likely owing to perceived quality or promotional incentives.

Mobile data usage in Sub-Saharan Africa significantly lags behind the global average of 21.6 GB per month
  • Sub-Saharan Africa has the lowest mobile data usage globally, at 6.7 GB/month, which is less than one-third of the global average.
  • India, Nepal, and Bhutan top the global chart with the highest data consumption at 36 GB/month, signalling deep mobile integration in daily life.
  • Gulf Cooperation Council countries follow closely with 31.9 GB/month.
  • Western Europe and North America share the same high usage rate of 25.8 GB/month, indicating mature digital economies with consistent connectivity.
  • Latin America also lags, though still more than twice ahead of Sub-Saharan Africa at 15.2 GB/month.
  • The Middle East and North Africa surpass the global average too, at 22.7 GB/month, further highlighting the unique lag of Sub-Saharan Africa in mobile data use.

The total global monthly cellular data usage across all mobile app categories reached 146.92 EB in January 2025
  • Video apps consumed 75.86% of the total global mobile data, making them by far the largest data users.
  • Social networking apps accounted for 7.84% of the total data usage, translating to 11.52 exabytes.
  • The "Others" category, which includes smaller app groups, made up 10.48% of global mobile data usage.
  • Software updates consumed 2.73% of the global mobile data volume, equivalent to 4.01 exabytes.
  • Web browsing took up 1.42% of mobile data use globally, accounting for 2.09 exabytes.
  • Audio apps like streaming music services accounted for 1.20% of the total mobile data usage.
  • File sharing applications consumed just 0.47% of the mobile data globally, indicating a relatively small share compared to other categories.

On average, an individual spends 6 hours and 38 minutes on the internet daily, amounting to 27.6% of each day
  • A staggering 96.3% of users access the internet via mobile devices, making smartphones the most important digital tools in the world today.
  • While 82.7% of the global urban population is online, only 47.4% of the rural population has access. That’s a huge gap that reflects deep inequalities in infrastructure and digital opportunity.
  • Spending 6 hours and 38 minutes online every day isn’t just scrolling time; it’s a shift in how humans live, learn, and earn. It’s equivalent to more than 100 full days online per year per person.
  • Although mobile dominates, 61.5% of users still access the internet through computers, proving that traditional devices still matter for work, school, or content creation.
  • While 70% of men use the internet, 65.7% of women do. This gap may seem small, but on a global scale, it represents millions of women without access to tools for learning, income, and visibility.
  • With billions spending almost 7 hours daily online, the internet is where decisions are made, opinions are formed, and lives are influenced.

54.3% of Nigeria's population — about 128.3 million people — are still unconnected, placing the country fourth in the world
  • India tops the list with 651.6 million people offline — almost five times Nigeria’s number, but a smaller percentage (44.7%) of its population.
  • China has 311.9 million unconnected people, but that’s only 22% of its population.
  • With 78.7% of its population offline (105.2M people), Ethiopia has the lowest internet penetration among the top countries listed.
  • Bangladesh, Nigeria, and Pakistan all have over 50% of their populations unconnected.
  • Despite their smaller populations, over 70% of people in both Tanzania and Uganda remain offline.
  • While Nigeria is a regional tech hub, it still has over 128 million people offline, pointing to a major disconnect between urban tech growth and rural internet access.

At 18.91mb/sec, Nigeria ranks 102nd among 111 countries, making it the tenth among countries with the worst mobile download speed
  • With a median mobile download speed of 441.89 Mbps, the UAE is in a league of its own, setting a high benchmark for digital infrastructure globally.
  • At just 18.91 Mbps, Nigeria ranks 102nd, only narrowly ahead of countries like Ecuador and Libya. This means the digital experience for most Nigerians is significantly slower than the global average.
  • The difference between the fastest and slowest countries spans over 400 Mbps, showing a growing divide in how nations can participate in digital economies.
  • Countries like Denmark, South Korea, Norway, and the Netherlands continue to show strong mobile connection.
  • It's notable that Qatar and Kuwait, alongside the UAE, are not just energy-rich but also leaders in mobile connectivity.
  • Several African nations, Nigeria, Libya, and Mozambique, feature among the slowest, highlighting the urgent need for investment in faster, more reliable mobile networks across the continent.

Eastern Africa has the least internet adoption worldwide with just 29% adoption rate
  • With a 98% adoption rate, Northern Europe leads the world in digital inclusion.
  • Eastern Africa (29%), Middle Africa (34%), and Western Africa (43%) have the lowest adoption rates.
  • Southern and Eastern Europe boast over 90% adoption, proving that even outside the wealthiest nations, high connectivity is achievable.
  • While Eastern Asia (79%) and South-Eastern Asia (78%) show strong progress, Southern Asia lags behind at 54%.
  • Oceania maintains a solid 78% adoption rate, quietly outperforming many regions.
  • With 70% adoption, the Caribbean outperforms parts of Asia and Africa.

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