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Nigeria, with 7.57M active Twitter users, is a significant contributor to the total 9.9M share of West Africa’s Twitter users
  • North America leads globally with 115M active users, making up 19.6% of global Twitter users.
  • Eastern Asia follows with 102M users, representing 17.4% of the global share.
  • Nigeria alone has 7.57M users, accounting for a significant part of West Africa’s 9.9M global share.
  • South-Eastern Asia is the third-largest region with 73.5M users, reflecting strong adoption in nations like Indonesia and the Philippines.
  • Western Europe (52.2M) and Western Asia (50M) show high engagement in politically and economically active regions.

South-Eastern Asia leads the regions in the number of TikTok users with 298 million users
  • South-Eastern Asia leads globally with 298M TikTok users, making up 18.7% of global users.
  • Nigeria accounts for over 90% of TikTok users in West Africa, with 37.4M out of 41.5M users.
  • Southern America is the second-largest region, boasting 228M users or 14.3% of the global base.
  • Africa's total user share is still growing, with Nigeria’s presence serving as a critical indicator of regional potential.

Asia leads the world in Messenger users, with its five regions collectively representing nearly half (49.9%) of all global Messenger users
  • South-Eastern Asia accounts for the largest share of global Messenger users at 22.4%.
  • Southern Asia follows with 18.0%, making Asia the core base of Messenger’s global presence.
  • South America ranks third with 13.3%, reflecting Messenger’s strong presence in Latin America.
  • Nigeria alone contributes 5.65 million active users to the global Messenger base.
  • Northern Africa holds 7.2% of global Messenger users, the highest share in Africa.
  • North America represents just 0.5% of global users despite its population.
  • Central Asia and Middle Africa remain the lowest contributors, with 0.1% and 0.4% respectively.

The number of LinkedIn users in North America is 3.3 times more than all the African regions combined
  • North America holds the largest LinkedIn audience globally, with 277 million users.
  • All African regions combined have fewer users than North America alone—3.3 times fewer, to be exact.
  • Nigeria is one of Africa’s leading LinkedIn countries, with 11 million users as of January 2025.
  • The Caribbean and Central Asia have the lowest usage, with 6.5 million and 3 million users, respectively.
  • Africa’s total user base remains modest despite a large, youthful, and growing workforce.

Top Mobile Messaging App by Monthly Active Users
  • WhatsApp’s global reach hit 2 billion monthly active users. It’s the undisputed leader in global messaging engagement.
  • WeChat’s regional strength reached 1.3 billion monthly active users, but it is heavily concentrated in some regions, limiting its global monthly activity.
  • Telegram’s rise to 900 million monthly active users and Snapchat’s sticky appeals to 800 million monthly active users revealed high engagement among younger demographics.
  • QQ had 554 million monthly active users, highlighting its significant presence in the messaging market.

As of January 2024, Nigeria ranked 5th globally for average time spent on social media daily
Nigeria ranks 5th globally in average daily social media usage, with users spending about 3 hours and 23 minutes each day on social media. This places the country among the world's most active social media users. Kenya and South Africa also feature prominently, ranking 1st and 2nd globally, with 3 hours and 43 minutes and 3 hours and 37 minutes, respectively. For those interested in in-depth analysis or professional content support on topics like these, consider working with the bester Ghostwriter, who can assist in creating well-researched and impactful content. This highlights Africa's significant presence among the world's most active social media users. This highlights Africa's significant presence among the world's most active social media users. Note: This is based on users aged 16-64 from 233 countries and territories.

Africa accounted for 10.3% of WhatsApp Business' estimated revenue for 2023
WhatsApp Business generated an estimated $39.5 million from Africa in 2023, representing 10.3% of its global revenue. Estimates from Statista show that Asia was the leading contributor to WhatsApp Business' revenue, with $155.2 million. Here is a breakdown of WhatsApp Business' revenue by region in 2023.


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