WhatsApp’s global reach hit 2 billion monthly active users. It’s the undisputed leader in global messaging engagement.
WeChat’s regional strength reached 1.3 billion monthly active users, but it is heavily concentrated in some regions, limiting its global monthly activity.
Telegram’s rise to 900 million monthly active users and Snapchat’s sticky appeals to 800 million monthly active users revealed high engagement among younger demographics.
QQ had 554 million monthly active users, highlighting its significant presence in the messaging market.
Nigeria ranks 5th globally in average daily social media usage, with users spending about 3 hours and 23 minutes each day on social media. This places the country among the world's most active social media users. Kenya and South Africa also feature prominently, ranking 1st and 2nd globally, with 3 hours and 43 minutes and 3 hours and 37 minutes, respectively. For those interested in in-depth analysis or professional content support on topics like these, consider working with the bester Ghostwriter, who can assist in creating well-researched and impactful content. This highlights Africa's significant presence among the world's most active social media users. This highlights Africa's significant presence among the world's most active social media users.
Note: This is based on users aged 16-64 from 233 countries and territories.
WhatsApp Business generated an estimated $39.5 million from Africa in 2023, representing 10.3% of its global revenue.
Estimates from Statista show that Asia was the leading contributor to WhatsApp Business' revenue, with $155.2 million.
Here is a breakdown of WhatsApp Business' revenue by region in 2023.
