Samsung’s mobile vendor share is particularly strong in Southern Africa

Key Takeaways

  • Samsung exceeds 50% share in 4 African countries, led by Somalia at 66.9%.
  • Its share exceeds 40% in 16 countries, including Ethiopia, South Africa, Botswana and Zimbabwe.
  • Southern Africa shows particularly high Samsung usage, with all five UN M49 countries above 44%.
  • Samsung’s share is much lower in major markets, including Nigeria (16.3%), Egypt (22.9%) and Ghana (24.7%).
  • Samsung holds a 32.0% share across Africa, based on mobile web traffic rather than device sales.

As of August 2026, Samsung exceeded 50% mobile vendor share in four African countries: Somalia (66.9%), Lesotho (56.4%), Namibia (54.2%) and Eswatini (50.2%). Its share exceeded 40% in 12 additional countries, including Ethiopia, South Africa, Botswana and Zimbabwe. According to @statcountergs, the figures are based on internet usage measured through page views across its network of websites.

Mobile vendor share reflects the devices generating those page views, rather than handset sales or installed device share. The pattern is particularly strong in Southern Africa, with all five UN M49 countries recording Samsung shares above 44%. But Samsung’s share is considerably lower in several major African markets, including Nigeria (16.3%), Egypt (22.9%), Ghana (24.7%) and Kenya (25.1%). Across Africa, Samsung recorded a 32.0% mobile vendor share.

Source:

Statcounter GlobalStats

Period:

August 2026
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