Apple's mobile vendor share exceeds 25% in seven African countries, led by Seychelles at 37.6%

Key Takeaways

Apple exceeds 25% share in 7 African countries, led by Seychelles at 37.6%.
Cape Verde and Mauritania follow, at 36.5% and 33.8%, respectively.
South Africa trails just below 25%, with a 24.8% share.
Nigeria’s 17.9% share is close to Africa’s 18.7% average, despite its market size.
These figures measure web traffic, not device sales or installed smartphone base.

Apple's mobile vendor share clears 25% in seven African countries as of August 2026, according to
Statcounter GlobalStats. Seychelles leads at 37.6%, followed by Cape Verde (36.5%), Mauritania (33.8%), Ghana (33.6%), Morocco (31.9%), Côte d'Ivoire (30.2%) and Senegal (29.5%).

South Africa follows closely at 24.8%, just under the 25% mark. Namibia (24.1%), Mauritius (22.4%), Gambia (22.0%), Rwanda (21.7%), Benin (21.0%) and Equatorial Guinea (20.5%) round out the top fourteen.

Africa-wide, Apple's mobile vendor share stands at 18.7%. Nigeria, the continent's largest smartphone market, sits close behind at 17.9%.

The figures track mobile page-view share on Statcounter's tracking network, not device sales or installed base. Statcounter notes that smaller-population countries can carry more statistical noise, since Apple's top two markets, Seychelles and Cape Verde, both have populations under a million.

Source:

Statcounter GlobalStats

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Period:

August 2026

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