DStv is projected to remain Africa's leading pay TV platform by 2028, holding 28.26% of the market share, despite a decline from 36.27% in 2019

DStv is expected to remain the market leader by 2028, with a 28.26% share, despite a decline from 36.27% in 2019.
StarTimes’ share is projected to remain relatively stable, around 24.9% by 2028, underscoring consistent consumer demand.
Canal Plus is growing, increasing from 16.2% in 2019 to 19.76% by 2028, showing its expanding influence in Africa.
Smaller players, such as StarSat and Easy TV, will continue to hold marginal but stable positions across the continent.
The overall pay TV market in Africa is fragmenting, with top platforms losing dominance as competition intensifies.

Africa’s pay TV landscape is shifting, yet DStv is projected to remain the continent’s leading platform by 2028, with a 28.26% market share, down from 36.27% in 2019. The chart shows a gradual erosion of DStv’s dominance while StarTimes and Canal Plus expand their foothold in a diversifying market. This transition highlights how competition and evolving viewer preferences are transforming Africa’s pay TV landscape.

StarSat is growing steadily, projected to rise from 4.58% in 2019 to around 11.86% in 2028, while Canal Plus also strengthens its share, indicating that a single player is not disrupting the market. Instead, the market is fragmenting among multiple strong competitors.

Source:

Digital TV Research

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Period:

2019-2028

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