South-Eastern Asia leads the regions in the number of TikTok users with 298 million users

Key takeaways:

  • South-Eastern Asia leads globally with 298M TikTok users, making up 18.7% of global users.
  • Nigeria accounts for over 90% of TikTok users in West Africa, with 37.4M out of 41.5M users.
  • Southern America is the second-largest region, boasting 228M users or 14.3% of the global base.
  • Africa's total user share is still growing, with Nigeria’s presence serving as a critical indicator of regional potential.

TikTok's global user distribution in 2025 paints a compelling picture of digital engagement across continents. South-Eastern Asia leads the charge with 298 million users, accounting for 18.7% of global users. Nigeria contributes 37.4 million users out of West Africa's 41.5 million total, effectively making it the dominant TikTok hub in the region. This shows Nigeria’s rapidly expanding influence in global digital culture and content creation.

Nigeria’s TikTok user base is larger than the total users in regions like Northern Europe, Southern Africa, and Oceania. This might be because TikTok's highly visual and mobile-first format aligns perfectly with Nigeria’s youthful population and growing creator economy, which thrives on short-form content.

Source:

Datareportal

Period:

2025
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