LinkedIn's revenue surged from $2.3B to $16.4B in seven years, an almost sevenfold increase.

Key Takeaways

- LinkedIn's revenue doubled from $2.3 billion in 2017 to $5.3 billion in 2018, marking a powerful initial surge.
- By 2019, the revenue reached $6.8 billion, indicating a consistent and reliable growth pattern.
- Between 2020 and 2022, the revenue climbed from $8.1 billion to $13.6 billion, showcasing a period of rapid expansion.
- By 2024, revenue soared to $16.4 billion, nearly seven times the 2017 figure, reflecting a highly effective monetisation strategy.

LinkedIn's financial trajectory from 2017 to 2024 tells a story of remarkable expansion. Beginning at $2.3B in 2017, the platform experienced an explosive start, with revenue more than doubling to $5.3B in 2018. This early momentum was built upon in subsequent years, reaching $6.8B in 2019 and $8.1B in 2020, before accelerating sharply to $10.3B in 2021 and $13.6B in 2022.
By 2024, LinkedIn's revenue soared to $16.4B, nearly a sevenfold increase over the period. This impressive growth not only highlights the company's successful monetisation strategy but also cements its position as a pivotal force in the professional networking and digital marketing space.

Source:

Microsoft press release

Period:

2017 - 2024
HTML code to embed chart
Want a bespoke report?
Reach out
Tags
Related Insights

Meta earns $16.6B profit as Q1 2025 revenue hits $42.3B, over 3× Q1 2018, with half from outside the U.S., Europe & Asia-Pacific.
  • Meta’s revenue reached $42.3B in Q1 2025, more than triple its Q1 2018 revenue, marking a steep and sustained growth curve.
  • Net income surged to $16.6B, its highest in a first quarter, reflecting efficient cost structures and monetisation strategies.
  • The U.S. alone contributed 26.1% of this revenue, followed by Asia Pacific (15.8%) and Europe (7.4%).
  • The “Rest of the World” brought in over 50% of Meta’s total revenue, highlighting a growing influence from emerging markets, including Africa.

The United States of America hosts over 3,700 data centres, 8× more than any other country as of May 2025
  • The U.S. dominates globally with 3,757 data centers, more than 8× any other country in the top 10.
  • Germany and the U.K. follow distantly with 443 and 428 data centres, respectively.
  • No African country makes the top 10, emphasising the infrastructure gap.
  • Africa's top three show modest but notable progress: South Africa ranks 36th (49 data centres), Kenya 54th (18), and Nigeria 56th (16).

Over 4 out of 10 global active X users, precisely 43.5%, are located in Asia
  • Asia accounts for the largest share of X (formerly Twitter) users globally at 43.5%.
  • America follows closely with a 30.2% global share of active users.
  • Africa contributes just 4.8% of active users, highlighting underrepresentation.
  • Oceania has the smallest presence, accounting for only 1.1% of users.
  • Asia alone has more X users than Europe and Africa combined.

African Facebook users (291.10M) outnumber TikTok users (189.30M) by over 100 million
  • Facebook leads Africa’s social media use with 291.1M users, accounting for 12.7% of its global base.
  • TikTok holds second place with 189.3M African users, representing 11.9% of TikTok's global audience.
  • Meta dominates among the top four platforms with Facebook, Messenger, and Instagram.
  • LinkedIn’s 82.99M users show a strong uptake in professional networking, amounting to 5.3% of the platform’s global users.
  • Twitter (X) is used by 27.85M Africans, representing 4.8% of its global base—smallest on the chart, but still impactful.

The combined active TikTok users of Asia and America total 1.14B, showing their dominant market presence
  • Asia accounts for 39.6% of global TikTok users, the largest regional share.
  • America follows with 31.7% of the global TikTok user base.
  • Africa represents 11.9% of active TikTok users globally, totaling 189.3 million.
  • Oceania has the smallest share with 10 million users or just 0.6% globally.
  • Asia and America combined make up over 71% of all TikTok users worldwide.

Nearly half of all global active Facebook users, 47.7%, are located in Asia
  • Asia holds nearly half (47.7%) of Facebook’s global users, with over 1.1 billion people actively using the platform.
  • America is second with 611.8M users, comprising 26.8% of the total user base.
  • Africa’s 291.1M users (12.7%) place it slightly ahead of Europe in Facebook engagement.
  • Europe contributes 11.8%, with 269M active users.
  • Oceania remains the smallest market, with just 23.6M users (1.0%).

POPULAR TOPICS
SIGN UP TO OUR NEWSLETTER
Get periodic updates about the African startup space, access to our reports, among others.
Subscribe Here
Subscription Form

A product of Techpoint Africa. All rights reserved