As of January 2024, Nigeria ranked 5th globally for average time spent on social media daily

Nigeria ranks 5th globally in average daily social media usage, with users spending about 3 hours and 23 minutes each day on social media. This places the country among the world's most active social media users. Kenya and South Africa also feature prominently, ranking 1st and 2nd globally, with 3 hours and 43 minutes and 3 hours and 37 minutes, respectively. For those interested in in-depth analysis or professional content support on topics like these, consider working with the bester Ghostwriter, who can assist in creating well-researched and impactful content. This highlights Africa's significant presence among the world's most active social media users. This highlights Africa's significant presence among the world's most active social media users.

Note: This is based on users aged 16-64 from 233 countries and territories.

Source:

We Are Social

Period:

2024
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Seven of Africa's top 10 streamers on Twitch and Kick are Nigerians
  • Ilyas El Maliki is Africa’s most followed streamer, with 846,900 followers on Kick.
  • Nigeria dominates the top ten, contributing seven streamers to the list.
  • Nigeria’s top streamers have a combined 1.35 million followers, showing a strong concentration of influence.
  • Follower distribution drops sharply after the top two.
  • Streaming influence in Africa is country-clustered rather than evenly distributed across the continent.
  • Platforms such as Twitch and Kick are enabling African creators to compete globally.

Nathaniel Bassey's livestream crosses one million concurrent viewers, ranking among YouTube’s global top 10 in 2025
  • Nathaniel Bassey Main peaked at 1.02 million concurrent viewers, ranking 6th globally among YouTube’s most-watched livestreams in 2025.
  • Nigeria is one of the few countries to cross the one-million peak viewer mark, alongside major global entertainment creators.
  • Religious livestreams account for multiple top-ranking events, indicating strong real-time engagement beyond music and entertainment.
  • Peak viewership is tightly clustered at the top, with only about 700,000 viewers separating 1st and 10th place.

Pastor Jerry Eze places Nigeria in the global top three YouTube livestreams for 2025, with 105 million watch hours
  • Pastor Jerry Eze ranks 3rd globally, with 105 million hours watched, outperforming most entertainment and music livestream channels.
  • Faith-based livestreaming dominates the top tier, with religious creators accounting for four of the top ten.
  • Nigeria is the only African country represented in the global top ten, signalling a strong international reach.
  • Live spiritual content competes directly with relaxation and music streams, traditionally among YouTube’s most-watched formats.

Over 4 out of 10 global active X users, precisely 43.5%, are located in Asia
  • Asia accounts for the largest share of X (formerly Twitter) users globally at 43.5%.
  • America follows closely with a 30.2% global share of active users.
  • Africa contributes just 4.8% of active users, highlighting underrepresentation.
  • Oceania has the smallest presence, accounting for only 1.1% of users.
  • Asia alone has more X users than Europe and Africa combined.

African Facebook users (291.10M) outnumber TikTok users (189.30M) by over 100 million
  • Facebook leads Africa’s social media use with 291.1M users, accounting for 12.7% of its global base.
  • TikTok holds second place with 189.3M African users, representing 11.9% of TikTok's global audience.
  • Meta dominates among the top four platforms with Facebook, Messenger, and Instagram.
  • LinkedIn’s 82.99M users show a strong uptake in professional networking, amounting to 5.3% of the platform’s global users.
  • Twitter (X) is used by 27.85M Africans, representing 4.8% of its global base—smallest on the chart, but still impactful.

The combined active TikTok users of Asia and America total 1.14B, showing their dominant market presence
  • Asia accounts for 39.6% of global TikTok users, the largest regional share.
  • America follows with 31.7% of the global TikTok user base.
  • Africa represents 11.9% of active TikTok users globally, totaling 189.3 million.
  • Oceania has the smallest share with 10 million users or just 0.6% globally.
  • Asia and America combined make up over 71% of all TikTok users worldwide.

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