Apple recorded $191b in net sales from iPhones in 2021, a 39% increase from its 2020 figures. Apple attributed the increase to new iPhone models launched in Q1 and Q4 2021 and a favourable mix of iPhone sales. Here are Apple's iPhone net sales over the years:
In 2023, 1.17 billion smartphones were shipped globally. Samsung and Apple maintained their stronghold on the smartphone market, collectively accounting for 38%, with each brand capturing 19%.
Xiaomi maintained a 12% share after peaking at 14% in 2021. Apple's market share shows a gradual increase from 2020, reaching 19% in 2022 and 2023.
In 1994, the IBM Simon Personal Communicator, paved the way for a digital revolution. Fast forward to 2017, when smartphone shipments peaked at 1.57 billion units. However, the subsequent six-year period witnessed a 25% decline in shipments.