The evolving brand of Nigeria’s oldest banking institution

Key takeaways

  • FirstBank has undergone multiple transformations since its establishment in 1894, adapting to industry shifts and regulatory changes.
  • The bank transitioned from foreign ownership to local incorporation in 1969, aligning with Nigeria’s indigenisation policy.
  • Structural and branding changes continued, including its rebranding to First Bank of Nigeria in 1979 and restructuring into a holding company in 2012.
  • Recent developments include FBN Holdings’ name change to FirstHoldCo and the bank’s planned relocation of its headquarters to Eko Atlantic City in 2025.

FirstBank, Nigeria’s oldest banking institution, has evolved significantly since its establishment in 1894. Initially operating as the Bank of British West Africa, it underwent multiple name changes and ownership shifts, reflecting broader economic and regulatory developments. The 1969 indigenisation policy led to its local incorporation, and in 1979, it was renamed First Bank of Nigeria.
The bank continued to modernise, restructuring into a holding company in 2012. In recent years, governance reforms and strategic moves have shaped its trajectory, with FBN Holdings rebranding to FirstHoldCo and the bank announcing the construction of a new headquarters at Eko Atlantic City. These changes highlight FirstBank’s enduring presence and adaptability in Nigeria’s financial landscape.

Source:

FirstBank, Media Reports

Period:

1894-2025
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Nigeria had about 135 bank accounts per 100 people in 2025, up from 32 bank accounts in 2017
  • Active bank accounts grew from 65 million in 2016 to over 320 million in 2025 — almost a fivefold increase.
  • Bank accounts per 100 people rose from about 32 in 2017 to nearly 135 in 2025.
  • Nigeria now averages more than one bank account per person.
  • The fastest growth phase occurred between 2019 and 2024.
  • Digital banking and fintech adoption played a major role in the surge.
  • The jump after 2020 suggests technology-driven access, not just population growth.
  • Multiple account ownership is now common among users.

Nigeria saw an increase of 2.9 million deployed POS in 2024, following the naira redesign in 2023
  • Deployed POS terminals grew from about 156,000 in 2017 to 8.4 million in 2025.
  • Nigeria added more than eight million terminals in eight years, indicating rapid adoption of digital payments.
  • Growth accelerated sharply after 2020, marking a major shift toward cashless transactions.
  • The highest year-on-year growth (116.8%) occurred in 2024, following the naira redesign.
  • About three million terminals were added in 2024 alone.
  • POS agents became critical financial access points during the period of cash shortage.
  • POS terminals now function as mini-banks in many communities.
  • Financial inclusion has expanded through agent-based banking and POS networks.

UBA is the only Tier 1 bank in Nigeria that grew its profit in the first three quarters of 2025 compared to 2024
  • FUGAZ posted a combined ₦2.91 trillion in profit from Q1 to Q3 of 2025.
  • Access Bank recorded the lowest PAT among the FUGAZ
  • UBA recorded a 3% year-on-year increase in PAT
  • FUGAZ recorded an average year-on-year percentage change of -11.2% for the period

GTCO declared ₦476b profit in H1 2025, with Nigeria contributing over 70% of African operations
  • Nigeria dominates with ₦339.6b, contributing over 70% of GTCO’s total profit after tax in Africa.
  • Ghana (₦61.9b) and Côte d’Ivoire (₦28.2b) followed as the strongest non-Nigerian subsidiaries.
  • Tanzania (₦46m) and Uganda (₦505m) contributed negligible profits compared to peers.
  • GTCO subsidiaries across Africa collectively generated around ₦476b profit after tax in the first half of 2025.

GTCO declared ₦476b profit in H1 2025, with Nigeria contributing over 70% of African operations
  • Nigeria dominates with ₦339.6b, contributing over 70% of GTCO’s total profit after tax in Africa.
  • Ghana (₦61.9b) and Côte d’Ivoire (₦28.2b) followed as the strongest non-Nigerian subsidiaries.
  • Tanzania (₦46m) and Uganda (₦505m) contributed negligible profits compared to peers.
  • GTCO subsidiaries across Africa collectively generated around ₦476b profit after tax in the first half of 2025.

Total microfinance deposits in Kenya only grew 1.66% CAGR over 10 years, ending at KSh 43.0B
  • Microfinance deposits in Kenya grew at only 1.66% CAGR between 2014 and 2024.
  • The peak occurred in 2021 at KSh 50.2B, after which deposits began a steady decline.
  • 2015 (+13.2%) and 2020 (+12.3%) posted the strongest year-on-year growth rates.
  • The sector saw consecutive contractions from 2022 (-7.3%), 2023 (-5.7%), to 2024 (-2.0%).
  • Despite small rebounds in 2018 (+7.3%) and 2019 (+12.3%), the long-term trend is weak.

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