Apple leads at $574.6B, nearly $115B ahead of Microsoft ($461.1B)

Key Takeaways

1. With a brand value of $574.6B, Apple maintains a commanding lead, outpacing Microsoft by over $113.5B and reinforcing its position as the world’s most influential brand.
2. The top four brands (Apple, Microsoft, Google, Amazon) are all tech giants, collectively amassing over $1.8 trillion in brand value, proving technology remains the most valuable industry.
3. TikTok ($105.8B) has overtaken Facebook ($91.5B) and Instagram ($79.9B), signaling a shift in digital engagement and consumer preferences towards short-form video content.
4. Four of China’s top banks (ICBC, China Construction Bank, Agricultural Bank of China, and Bank of China) collectively hold $291.5B in brand value, while State Grid leads the energy sector at $85.6B, showcasing China’s growing financial and infrastructure influence.
5. The rapid ascent in brand value of NVIDIA and AI ($87.9B) highlights the increasing importance of AI, semiconductors, and GPUs in shaping the future of technology and computing.

Apple dominates as the most valuable brand in 2025, boasting a staggering $574.6B valuation, surpassing Microsoft by $113.5B. Google follows in third place with $413B, trailing Microsoft by $48.1B, while Amazon secures fourth place with $356.4B, reinforcing its e-commerce dominance. Tech brands collectively account for 88% of the Top 10 brand value, underscoring the sector’s unparalleled influence.
TikTok, now valued at $105.8B, overtakes Facebook at $91.5B in the social media race, marking a significant shift in platform dominance. Instagram, at $79.9B, maintains its position but continues to trail TikTok. Meanwhile, NVIDIA surges to $87.9B, solidifying its role in AI and GPU advancements, while Samsung leads non-U.S. tech brands at $110.6B.

China’s State Grid emerges as the most valuable energy brand at $85.6B, just ahead of T-Mobile at $85.3B. Banking powerhouses from China, including China Construction Bank ($78.4B), ICBC ($78.1B), Agricultural Bank of China ($70.2B), and Bank of China ($63.8B), reinforce Asia’s growing presence in global finance. Oracle, at $57.4B, surpasses Mercedes-Benz ($53B) and AT&T ($52.5B), highlighting the rising strength of enterprise tech. With TikTok’s rise over Facebook, Asian brands gaining ground, and technology dominating global brand value, the landscape of industry leadership continues to evolve.

Source:

Brand finance

Period:

2025
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