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Nathaniel Bassey's livestream crosses one million concurrent viewers, ranking among YouTube’s global top 10 in 2025
  • Nathaniel Bassey Main peaked at 1.02 million concurrent viewers, ranking 6th globally among YouTube’s most-watched livestreams in 2025.
  • Nigeria is one of the few countries to cross the one-million peak viewer mark, alongside major global entertainment creators.
  • Religious livestreams account for multiple top-ranking events, indicating strong real-time engagement beyond music and entertainment.
  • Peak viewership is tightly clustered at the top, with only about 700,000 viewers separating 1st and 10th place.

Pastor Jerry Eze places Nigeria in the global top three YouTube livestreams for 2025, with 105 million watch hours
  • Pastor Jerry Eze ranks 3rd globally, with 105 million hours watched, outperforming most entertainment and music livestream channels.
  • Faith-based livestreaming dominates the top tier, with religious creators accounting for four of the top ten.
  • Nigeria is the only African country represented in the global top ten, signalling a strong international reach.
  • Live spiritual content competes directly with relaxation and music streams, traditionally among YouTube’s most-watched formats.

YouTube's revenue from adverts surged by more than 400% from 2017 to 2024.
- YouTube generated $7B in ad revenue in 2017, which jumped to $11B in 2018, an approximate 57% increase in just one year.
- By 2019, revenue reached $15B, reflecting steady growth as digital ad spending increased.
- Between 2020 and 2021, revenues leaped from $20B to $29B, marking a remarkable 45% year-over-year increase.
- Despite a plateau at $29B in 2022, revenue rebounded to $32B in 2023 and climbed to $36B by 2024.


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