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Nearly 60% of X’s Ad audience across Africa’s top 10 markets is concentrated in Nigeria, Egypt, and South Africa
  1. Nigeria ranks first with 7.3 million estimated users — over 2.8 million more than Egypt.
  2. Egypt (4.5 million) and South Africa (3.1 million) follow, forming the top three markets.
  3. The top three countries account for nearly 60% of the total users across the ten listed countries.
  4. The gap between first (7.3 million) and tenth (Tunisia, 322,000) is more than 6.9 million users, highlighting wide market disparities.

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