- Monthly active users tripled: The user base grew from 38 million to 117 million, reflecting a significant expansion in overall reach.
- Daily engagement quadrupled, increasing from 8.5 million users to 40.5 million users, indicating a deeper and more consistent user engagement.
- Paid subscribers skyrocketed: A dramatic rise from 900,000 paid subscribers to 9.5 million paid subscribers highlights an exceptional monetisation success.
- The most pronounced growth occurred from Q1 2023 onward, emphasizing a period of rapid adoption and conversion.
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