Instant messaging leads with 94% usage, reflecting its role as the primary communication tool for Nigerians.
Social media is used by 91% of mobile internet users, but only 65% engage with it for business purposes, showing its dominance in personal interactions.
Online voice and video calls are highly popular, emphasising a shift toward real-time digital communication.
Only 45% access government services, while 41% use online health platforms, indicating gaps in essential digital services.
Agriculture-related internet use is the lowest at 25%, highlighting the rural digital divide and limited online resources for the sector.
While several African nations have state-controlled telcos, some private operators have extended their presence across the continent. Notably, none operates in all countries on the continent.
MTN Group and Orange are present in 17 countries, with MTN having a stronger presence in Southern Africa than Orange. Francophone West Africa and North Africa are Orange's primary markets.
Nigerians aged 10 years and above in the South-South region have three times more access to the internet (42%) compared to those in the North-West (14%).
The cost of accessing the Internet isn't the same everywhere. In Switzerland, 1GB of mobile data costs $7.29, the most expensive globally, while Nigeria stands at just $0.38, which is 15 times less than the cost in the United States ($6.00). Meanwhile, Israel offers the cheapest deal at only $0.02 per GB. There is a more moderate global average at $2.59.
